FINAL HORROR POSTER

Here is my final horror film poster.
I choose this colour because this is the most preferred colour chosen by my family and friends. The type font for Cloverfield is: Cargo Bay. The type font for the other pieces of text on my film poster is BigNoodleTilting.
I choose this design because it is the most unique idea which portrays Saul Bass's style well. The skyline represents New York and the parasite silhouette portrays the creature which destroys the city.
I am happy with my final design as I believe it portrays the film well and intrigues the viewer to watch the film. I have shown small influences of Saul Bass's work. I have used the fact he uses a limited colour palette and uses minimalistic imagery such as silhouettes.

CREATING MY HORROR POSTER FOR CLOVERFIELD

The above image is an A3 sheet of ideas for my movie poster. I did quick rough sketches to allow myself to explore different layouts and different ideas. From this I am going to go on and try to development one of my idea's.

The above shows the end results from my experiments for one of my poster ideas for Cloverfield with Illustrator. I prefer the parasite to the right. The reason why I have chose to include parasites on my poster is because in the film there a human sized parasites which fall off the monster/creature are go round attacking people which leads them to die. As we have to portray Saul Bass's style into our posters I have included silhouettes and a colour palette of 1-3 primary colours. Saul Bass's style is simplistic.

The above are some more copies of my poster. I am now experimenting with colour.

The above is a quick tally chart of which colour design my family/friends preferred. The most votes I got was for the green design. I like this design because the colour links into the films colour palette. 

RESEARCHING TYPEFACES

The above shows my brief research into horror typefaces. I looked at current film typefaces, Saul Bass's font 'Hitchcock' and some typical horror themed fonts from www.dafont.com.

The above shows an activity we did in class. We were given the list below and had to go onto dafont.com and pick a suitable font, size and colour to suit the saying.

• The good, the bad and the ugly
• Beware wet paint
• Knock, knock? Who's there?
• Class in a glass
• Retro fashion
• Shock of the new
• Long live the king
• A pinch of sea salt
• That's wicked
• Mind the gap

The above is my research into finding a suitable typeface for my chosen film title; Cloverfield. Cloverfield is a horror film but it involves the military so thats why I have decided to pick something in that style. 

The above are 2 experimentations. I printed off a few type fonts of my movie title. I then scanned them whilst moving them about to create a manual warp effect. The above are my outcomes. I am happy with them but I don't think they are suitable for my film.

Here are a few of my quick drawings and hand experimentations for my type font title; Cloverfield.

RESEARCHING HORROR POSTERS

What is Horror? This genre of film seeks a negative emotional reaction from the viewer. Horror films often deal with the views nightmares, hidden fears and terror of the unknown. Prevalent elements include ghosts, aliens, vampires, werewolves, demons, vicious animals, monsters, zombies, cannibals and serial killers.

The above are my original film posters for the following films; Dracula, Cloverfield, Jaws, Signs, The Night of the Living Dead and Shaun of the Dead. I tried to vary between different time periods to show the development over horror film posters over the years.

The above are my Saul Bass inspired film posters for the following films; The Cabin in the Woods, Jaws, Night of the Living Dead, Shaun of the Dead, Psycho and The Shining. The similarities between all these Saul Bass film posters are that they have a colour palette of 2 colours. Most of these horror film posters use the colour red and black frequently to portray the gore in the film.

Here is my mind-map for my chosen film; Cloverfield. I choose Cloverfield because I like horror films where the fear of the unknown is present.  The viewer does not actually understand what the creature is and how things are happening. I also choose this film because I liked the idea of experimenting with the city scape of New York in Saul Bass's style. 

I have carried out research into this film and it is clever how they have put together this non-fictional story which seems to the viewer to be completely true. For example I discovered that the oil tank which was capsized in the sea at the beginning of the film leads the tragic event to happen. I also like how the film is done by what seems a portable camcorder - this shows differences to this and other horror films.

The above is an A3 page full of my sketches from key aspects of the film. For example, for the camcorder, Statue of Liberty, Manhattan bright and the city scape. Whilst doing these sketches I watched the entire film for inspiration.

The above are my 3 mood-boards. The first one is relating to New York itself. Looking at the main scenery such as the Statue of Liberty and Manhattan Bridge which takes place in the film. I have collected quite a few city scape photos because I want to try experiment which a city scape on my horror poster.

The second mood-board is for props such as; guns, military, helicopters, planes, taxis, cars, explosions and ruined streets. Most importantly I have included a photo of the camcorder as I could experiment with this idea.

My last mood-board is the colours. The colours in this film are quite dark as the film is supposed to be shot at night. Green is used quite a lot in different shades also. The colours above are the palette I want to mainly use for my horror poster for Cloverfield.

Evaluation

I chose Alice in Wonderland because I thought I could explore lots of ideas and refer to either Lewis Carroll or/and Tim Burton’s version.

I like Saul Bass’s style because I think it is clever how he captures the mood of the film with simple shapes and images. Saul Bass used simple geometric shapes. For my interpretations of Bass’s work I decided to create my storyboard by hand because Bass’s work was drawn by hand. As Bass only used a small colour palette in his work – for example primary colours such as orange, red, yellow and blue I carefully picked out four colours appropriate for my chosen film; Alice in Wonderland. To create a Saul Bass theme to my storyboard I picked out the main scenes in the film and simplified them into simple shapes and silhouettes. I feel I have overall created a Saul Bass feel to my storyboard.

Overall, I have learnt who and what Saul Bass is about. I feel like I could recognise Bass’s work from the research I have carried out. Also, another thing I have learnt is to run Illustrator. For example managing the pen tool and learning how to warp type etc.

If I could change or do something differently I would scan my line drawings in and digitally enhance my storyboard on either Illustrator or Photoshop as I hand drew my storyboard and used water colours paints. Another thing would be to consider more when creating a movie title and maybe try to portray Bass’s style in the title. Overall, I enjoyed this project and think I showed appropriate references to the chosen artist- Saul Bass.